Search

Inside the INCubator: Reading Roundup

Kristyna Bronner

A famous man once said, “The more you read, the more things you will know. The more that you learn, the more places you’ll go.” You probably know that the famous man we’re referring to is renowned children’s author and illustrator, Dr. Seuss. While his message was likely intended for beginner readers, we think it applies to everyone, especially business owners.

Go online and you’ll find a slew of studies about the positive effects of reading on your brain, your writing skills, your mental health, etc. So, how can reading benefit entrepreneurs and business owners?  Reading allows you to learn without experiencing something firsthand—providing valuable insight for running a business and forming connections with customers.

We frequently go inside the INCubator to chat with our entrepreneurs about their businesses, goals, #startuplife and even their recommended reading. Here we’ve pulled together some of their recommendations in one place. Happy reading! 

On entrepreneurship and business:

On leadership:

To make you think:

What are your favorite books? Share your recommended reading with us on Facebook, Twitter and LinkedIn.

Other Topics

As part of our commitment to fostering diversity and inclusivity within Chattanooga’s business community, the Chattanooga Chamber's Department of Diversity & Inclusive Growth proudly presents the Business Literacy Series. This comprehensive eight-month program serves as a cornerstone for empowering minority…

In 2023, The Co.Lab, our city's startup accelerator, and TennSmart, a statewide collaboration of public-private mobility industry leaders, issued a challenge to entrepreneurs near and far: help us address four of the logistics industry's most pressing issues:  Workforce optimization.   Smart…

Nominations for Protégé Chattanooga 2024-25 are officially open, announced Toya Moore, Leadership Development Director at the Chattanooga Chamber.   “Protégé Chattanooga is designed to support the development of young professionals to help them become our city’s future leaders,” Moore said.   “The…

Nominations are now open for Leadership Chattanooga’s Class of 2025.   During the program, participants will receive leadership development through immersive experiences marked by meaningful self-reflection, community service initiatives and networking opportunities, including meeting with local and state leaders.   The goal…

When Brandon Parrott texted a photo of his tomato basil soup to his mother, he had no idea it would lead to a business venture. Now, as a part of the LAUNCH Chattanooga Kitchen Incubator Startup Matrix program, his food…

All individuals deserve the opportunity to receive an education, engage in recreational activities and pursue a fulfilling career. Chattanooga is actively breaking down barriers to ensure equal opportunities for individuals of all abilities, spanning from childhood through adulthood.   Discover how…

Sign up for weekly updates.