Search

Inside the INCubator: Reading Roundup

Kristyna Bronner

A famous man once said, “The more you read, the more things you will know. The more that you learn, the more places you’ll go.” You probably know that the famous man we’re referring to is renowned children’s author and illustrator, Dr. Seuss. While his message was likely intended for beginner readers, we think it applies to everyone, especially business owners.

Go online and you’ll find a slew of studies about the positive effects of reading on your brain, your writing skills, your mental health, etc. So, how can reading benefit entrepreneurs and business owners?  Reading allows you to learn without experiencing something firsthand—providing valuable insight for running a business and forming connections with customers.

We frequently go inside the INCubator to chat with our entrepreneurs about their businesses, goals, #startuplife and even their recommended reading. Here we’ve pulled together some of their recommendations in one place. Happy reading! 

On entrepreneurship and business:

On leadership:

To make you think:

What are your favorite books? Share your recommended reading with us on Facebook, Twitter and LinkedIn.

Other Topics

Just weeks after graduating its cohort of outstanding 2024 Chattanooga leaders, the Chattanooga Area Chamber of Commerce proudly announces its new incoming Leadership Chattanooga class of 24-25 "The incoming class members are phenomenal, all representing the best and brightest of…

The newest class of young professional leaders has been established, the Chattanooga Area Chamber of Commerce announced. Welcome to the Protege Chattanooga class of 24-25. "This Protege class will change the world," said Toya Moore, Leadership Development Director. "We were…

In an act praised by many across the state, Gov. Bill Lee enacted a recent bill that supports the Tennessee business community in two significant ways: The bill eliminates the alternative minimum property tax. The bill authorizes the state to…

On May 15, Jonah Gibson, 16, walked into his official Signing Day event. There was a hype video, a catered table with specially-made cookies, extra swag and out-of-town officials who gave speeches. As parents and crowd watched, the high school…

On Thursday, May 23, EPB hosts its first annual Supplier Diversity Day, an event that connects the publicly owned utility with small and diverse businesses throughout the region. It's networking, relationship-building and celebration, all in one event.    Multiple big-name industries…

If you were to take a quick survey of national headlines, you’d encounter gloom and doom-type discussions around commercial real estate. Much of this is thanks to the popularity of remote work, a trend accelerated by the Covid-19 pandemic.   As…

Sign up for weekly updates.