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PR When You’re Not A Startup Anymore
David Martin, Heed Public Relations When you’re a startup darling, earning media looks very different than it does a few years down the road when, well, you’re not a startup anymore. So how does a business amend its PR stance
3 Things Every Business Owner Should Know Before Moving to the Cloud
If you are a business leader and your understanding of the Cloud is somewhere along the lines of “that place where my cell phone photos go,” then you have some catching up to do. On the flip side, even if
I’ve Produced my Video…Now What?
Kris Simmons zWn6p3YqwWQ In this final installment of the “4 Ps of Video Marketing” series, we’re going to focus on distribution. Now that you’ve “Planned” and “Produced” your video, it’s time to post it in the right channels and to
Engaging our Community through Chamber Councils
Sandra Brewer, Vice President of Member-Investor Services, Chattanooga Chamber of Commerce Want to get involved and build leadership skills? Volunteer with us. Our Chamber peers tell us that our Councils stand out as a powerful asset and we agree. Our
Novel vs. Necessary
Jenny K. Hill Laser focus on your primary conversion gives definition to ancillary marketing efforts. In a recent client meeting, conversation centered on a vision for a new blog. The focus would be ancillary to their primary business. Developing content would
What is PR, exactly?: It’s all about the ‘why’
David Martin, Heed Public Relations It's not hard to find a definition for public relations, but beyond that, most people aren't quite sure what PR looks like in practice. And if you asked ten PR pros how they explain their
From Writing to Marketing: Finding a Shelf for Your Book
Jessica York So you finally have a polished manuscript, but it’s all cooped up and lonely inside your laptop waiting for someone other than you to finally read it. Who do you hand your ink baby over to, and are
How Do I Get Online Reviews?
Taylor Hartley I’m going to go out on a limb here, but I’m guessing you’ve read at least one online review before buying something. But have you ever actively tried to get more reviews for your company? If not, it’s
Video Marketing Game Plan Part 2: Producing Your Video
Kris Simmons Remember the “4 Ps” of video production?: Plan. Produce. Post. Promote. Now that you’ve completed the planning process for your video or video campaign, it’s time to actually produce the content. The first step is to develop a
Facebook Live: What We’ve Learned After 65 Videos
Blaine Kelley On April 2, Erlanger Health System broadcast live on Facebook from a picnic celebration for the newly acquired Erlanger Murphy Medical Center. While this wasn’t your typical Facebook Live from the health system, it did mark an important
