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How this Chiropractor Uses PR to Realign Consumer Perceptions
David Martin According to the end-all-be-all of internet knowledge, Wikipedia, the chiropractic field is a smidge over 120 years old. While other medical fields are much older, 120 years is still a pretty long time. Certainly long enough for perceptions
Chattanooga Works Podcast Episode 11: Celebrating Generosity through #CHAgives
Maria Matthews, Director of Generosity and Donor Relations, The Generosity Trust Check out our latest podcast on Chattanooga's Giving Tuesday initiative. A recent count indicates almost $265,000 raised this week and that number is climbing as participating organizations continue to
Spending Those End of Year Marketing Dollars
Kris Simmons The end of the year is approaching, and you have unspent dollars in your marketing budget. What should you do with those funds before they get rolled over and eaten up by the new budget year? Creating video
Chamber Councils: A Driving Force in Chattanooga
Shana Brown, Magnolia Heart Creative “I feel so welcome here.” “I had no idea this is what the Chamber is all about.” “I’m so glad that I visited this Chamber luncheon.” These phrases uttered by first-time visitors to the East
How to Build an Email List
Tripp Stanford Using email as a marketing channel sounds like it’s something your dad used to do in the ‘90s. Well, dust off the old email server and get some pointers from your dad, because email is back. Email is
How This Company Uses Podcasts So Customers Understand Their Value Proposition
David Martin Podcasts here, podcasts there, podcasts are everywhere. Or at least it seems they are. Want to know just how prevalent podcasts are becoming? Here are some recent podcast statistics published by Edison Research: 26 percent of Americans listen to
Your Voice is Our Future: Community Launches Velocity2040 Visioning Process
umjmSJlcWqY Have you taken the Velocity2040 survey? If not – hurry. The survey ends Nov. 1. Let volunteer leaders know what matters most to you as our community plans for the year 2040 and beyond. You can take the survey
How to Increase Your Trade Show ROI with Video
Mandy Senn Heading to a trade show this year? Here are some tips to help you incorporate video to pack an extra punch. Before the Trade Show All the fun doesn’t have to happen at the event. Get started early! Video via
6 Tips to Rock Blogging as a Business
Kate Robertson I’m a huge blog supporter. I’ve been blogging myself for years and it’s something I cherish as my side hustle. Blogging can be a great opportunity for businesses too. A business-focused blog can position you and/or your business as a thought leader,
Startup Week is Almost Here
It's almost that time again – Startup Week. A week-long celebration of wearing yourself out, having a blast and learning new things at more than 100 events for entrepreneurs, professionals and everyone in the community. Following months of extensive planning and a
