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When banks invest in communities, they both win

Craig Holley, Chattanooga Chairman, Pinnacle Financial Partners

Throughout my banking career, my clients have trusted me to hold their money, preserve it and make it grow so their families and businesses can thrive now and in the future. That’s a huge responsibility, and one I don’t take lightly.

Likewise, a bank has a responsibility to help protect and grow its community so all of its citizens can thrive. By investing responsibly and wisely, financial services firms can help create jobs, enable homeownership, generate tax revenue and drive the overall economy.

That’s what we believe at Pinnacle Financial Partners, and what we are committed to doing as Chattanooga’s community bank.

Investing in those who support the community
Our commitment to Chattanooga is why we will continue to invest in the organizations that make it the innovative, inclusive city that it is. It was an easy decision to help fund affordable housing for people in recovery through the Council on Alcohol and Drug Abuse. Likewise in offering a zero interest loan to Habitat for Humanity so they could build a brand new ReStore. And Pinnacle is proud to help fund the Tomorrow Building, one of Chattanooga’s signature innovation projects that will nurture the entrepreneurial spirit to keep our city thriving.

Investing in people and neighborhoods
It’s why we’re investing in Chattanooga neighborhoods to be more convenient and accessible to our clients. This spring, we will open a new office on Shallowford Road to serve the eastern half of the city. It will open up everyday banking solutions to anyone in Chattanooga who is looking for a different kind of banking experience with distinctive service and effective advice. Our Broad Street headquarters will still be there, but adding a location in East Brainerd was a deliberate choice to be closer to people’s homes, not just downtown businesses.

Investing in our clients
At its core, Pinnacle has always been and will be a community bank. Locally, that spirit began on Broad Street as CapitalMark Bank & Trust, and it continues under the Pinnacle banner. Though the name changed, we have the same local leadership, and our financial advisors are still empowered to make lending decisions.

Looking at the numbers, Chattanooga clearly values our partnership.

At the end of 2016, we had $800 million worth of loans invested in individuals, small businesses and development in Chattanooga – up 13 percent from the year before. It’s a number we are proud to see grow – not just as bankers, but as engaged citizens who want to better our city.

As Pinnacle grows to serve more of our neighbors, we will keep the same community spirit that has made us successful. Our commitment to helping families and businesses plan for and invest in the future is unwavering.

At the same time, we will do the same for Chattanooga – our city – so that it can remain the strong, vibrant and unique place it has always been.

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