Search

Virtual Reality: A Tool for the Future of Business in Chattanooga

Drake Farmer

Virtual reality offers users a peek into an augmented present. As virtual reality (VR) technology continues to advance, so do options for implementing the technology in a variety of fields.

Chattanooga is no stranger to VR technology. The Tennessee Aquarium already uses it to give students a deep-dive experience into Chattanooga’s nearby streams and rivers. Students use the technology to observe the wildlife that inhabit the waterways that surround Chattanooga. 

Now VR has begun to expand further in our region, lending its services to businesses who want to make Chattanooga home.

One Chattanooga architecture firm, TWH Architects, has begun using virtual reality headsets as a way to give clients a glimpse into the future of their business.

With several successful projects completed, TWH merged with Knoxville based Architectural and Engineering firm, Michael Brady Inc. (MBI), in 2016.

In March, TWH and MBI used virtual reality technology as a tool to show Finnish Tire Company Nokian Tyres, a projected plan for a proposed factory in Rhea County. At the time, the company hadn’t decided on a location.

The VR headset allowed TWH and MBI’s clients to see their future plant on site.

In May, Nokian announced it would be building a new, 830,000-square-foot plant on the site TWH showed them.

TWH Principal Architect Ronny Rahn suggests that VR technology facilitated Nokian's decision to invest in our region.

“We’ve been using VR as a design tool for over a year now to help our clients better visualize their projects,” Rahn says. “However, this was the first time we did this remotely on the project site.”

Visit TWH’s Facebook page to learn more about the company.


For more information about MBI, visit their website

You can learn more about TWH, here

Other Topics

In the dynamic landscape of entrepreneurship, navigating the path to success requires more than just a visionary idea and entrepreneurial spirit. The one key element often overlooked?   A well-crafted business plan.   Integral to sustained growth and prosperity, a strategic business…

In the bustling landscape of many cities throughout the United States, innovative solutions are vital to keep traffic flowing safely, yet efficiently. At the forefront of this innovation is Xtelligent, an L.A.-based startup reshaping the way we approach traffic control.  …

Happy 160th Birthday, First Horizon Bank. You've got lots to celebrate.   "March 25, 1864," said Richard Shaffer, regional president. "Our documents go back to 1864."  It was Memphis, 1864. The US government approved bank charters for First National Bank of…

On March 2, 2024, the Chattanooga Metropolitan Airport marked a significant milestone to celebrate the completion of its $28 million expansion.   For those acquainted with the Chattanooga airport, many remember its compact and intimate layout. Waving off your loved ones…

As a New York University student enrolled in a course on entrepreneurism, Michael Marczi was studying the energy industry when he realized, quite acutely, the very big problem we are all facing.   To provide clean power to electric vehicles, the…

On a recent morning, Abhi Sastri, holding a Mean Mug latte in one hand and his iPhone in the other, makes a bold prediction as he looks across the North Shore landscape.   In the next five to 10 years, Chattanooga…

Sign up for weekly updates.