Search

Enhance Your Events with Video

Mandy Senn

Anyone who’s attended conferences or major events knows that energy drives success in the event world. A feeling of excitement and inspiration prompts people to attend in the first place and then come back each year. There are tons of ways to incorporate videos into your event. Click here to see samples of the various types of event videos.

Event Highlight Videos

Harness the excitement and energy of the event by creating a highlight video. Highlight videos are great to send to attendees post-event so they can continue reflecting on the fun memories they made. These videos are also important to send out to your audience members who weren’t able to make the event so they can see all the fun they missed. Then once you begin planning for next year’s event, slap a date and location graphic on the highlight video, and you’ve got yourself a promo piece. Check out our event highlight show reel to see all the ways to capture the fun.

Event Promo Videos

Trying to build pre-event buzz and recruit event attendees? Event promo videos are a great way to share the details while also building excitement about the event. Use promo videos on television or create a series of short video snippets for social media.

Event Kick-Off Videos

A kickoff video is a great way to set the tone for your event.  Are you looking to hype up your audience or tug at the heartstrings for potential donors? Kickoff videos can you help your organization share its message while setting the appropriate event tone.

Trade Show Videos

If you’re spending money on a trade show booth, why not go the extra mile and have a 30 to 60 second sizzle reel playing in your booth to promote your company or a specific product? Trade show videos are visually stimulating to your audience and can help you multitask by promoting your company to potential customers while you are chatting with other potential customers.

Award Recognition Videos

Are you honoring an individual or company at your event? What better way to honor the recipients and introduce them to the audience than a video? Help your attendees understand the “why” of the award and why the recipient was chosen.

Facebook Live Event Broadcasts

Want to engage your online audience during an event? Use Facebook Live (or other streaming services) to increase engagement and interact with your customers. Launch products, make big announcements, encourage donations for a charitable cause or simply build brand awareness. Live broadcasts are the way to go.


Mandy Senn is the VP of Marketing for 6 STRONG MEDIA, an award-winning video production and motion graphic design agency. 6 STRONG MEDIA offers turn-key video solutions and production support services for corporate marketing, advertising, training and educational content needs. Learn more at 6strongmedia.com.

Other Topics

The views expressed in this article represent the opinions of the author and do not necessarily reflect the opinions of the Chattanooga Area Chamber of Commerce, its staff, or its board of directors. As the Scott L. Probasco, Jr., Distinguished…

Diversify 2025 explored strategies for advancing diversity in business, with Juanita McDowell’s S.T.I.C.K.Y.™ program inspiring smarter goal setting and sustainable success.

On Wednesday, June 4, the Chattanooga Area Chamber of Commerce welcomed a full house of approximately 150 community members to the Finley Stadium Ultra Club for its annual Legislative Wrap Up. The event featured a panel discussion with three members…

The Chamber’s Protégé and Leadership programs get leaders thinking about the city’s future—and how they can be part of its growth. Attracting and retaining top talent requires more than offering competitive salaries, benefits, and fun perks. It means creating opportunities…

At Tiny Tigers Learning Center, LaShon Carter makes sure everyone gets an education. LaShon Carter has always been an educator at heart. But she never imagined it would take the shape of childcare. Carter grew up around daycare, watching her…

Over the last 12 months, Shappi - a three-year-old startup - has delivered more than $5 million in products to more than 300 locations and thousands of customers in South America. Described as the logistics-travel equivalent of Uber or Airbnb,…

Sign up for weekly updates.