I Spy with My Discerning Eye: A Disciplined Approach to Monitoring Online Competition
Jenny K. Hill At my first job, the salespeople were a suspicious bunch. They were vigilant about screening resumes for potential spies. They sought out
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Push a Little, Move a Lot: The Power of Business Incrementalism
Keith Hickerson, Papercut Interactive These days everyone is talking about the next moonshot, that big transformational idea that will put human colonies on Mars, create
The Cobbler’s Children Have New Shoes
Keith Hickerson, Papercut Interactive By some accounts the proverbial tale about the shoemaker’s kids dates back to the mid-1500’s, and it has been told in
Building Your Business in the World of COVID-19
Jason Hill, Papercut Interactive Do any of you feel like you woke up this morning and were suddenly the lead character in a sci-fi movie?
What You Can Learn From the Business Next Door
Keith Hickerson, Papercut Interactive Back during the Middle Ages castle towers typically had slit-type openings, windows designed to be narrow on the inside, sometimes with
Best Ways to Use an Email List in 2020
Tripp Stanford, Papercut Interactive Email has been a primary marketing channel for brands for over 20 years. Email as a marketing channel is relatively free,
What Are Your Competitors Doing Online?
Jason Hill, Papercut Interactive You have a website. And you’ve done all the right things. Your site is intentionally designed. You're developing content, thoughtfully answering the
LinkedIn Advertising 101
Tripp Stanford, Papercut Interactive LinkedIn is the largest business social network, boasting 260 million monthly active users. Reid Hoffman launched the site in 2002 and Microsoft has
SEO Trends of 2019
Tripp Stanford, Papercut Interactive Search Engine Optimization (SEO) is still at the top of everyone’s to-do list when it comes to digital marketing. Developing content,
Do You Need a Pro to Build Your Website?
Jason Hill, Papercut Interactive You have a business. Maybe it’s a startup or maybe it’s been around a while, but you’ve determined that you need
