Grow Your Business with Livestreaming

By Michelle Linzy

In 2019, people hugged, shook hands and mingled at networking events, in rooms, with numerous people, exchanging business cards and contact information. Conferences, seminars, professional development and live events were attended in person with lots of people gathered in crowded rooms. Restaurants and coffee shops were places that business people could meet for a beverage, lunch or early dinner to discuss possible marketing strategies with one another. Employers could provide food for Staff Appreciation Day and co-workers could organize department potlucks, in which, bonding between colleagues could occur.

Physically spending time with friends and family allowed for new memories to be created and implementation of fun traditions to continue. Grandparents got the opportunity to spend time with their grandkids and vacation with their families. Summers included traveling and destinations, which were only as far as an airplane or cruise ship could go. Weddings were attended by invitees where sit down and buffet style dinners, along with cake and ice cream, were the norm. A crowded dance floor was part of the magic of a wedding reception.

Stores carried a never-ending supply of our favorite foods, household items, toiletries, clothes, cleaning supplies and canned goods.

In 2020, life in America, and around the world, changed drastically with the influx of COVID-19 and we all became subject to a pandemic. Conferences, seminars, live events were cancelled due to safety concerns. The majority of businesses closed their physical offices and employees were instructed to work from home for the safety of everyone. Mask mandates required everyone to wear a mask both indoors and outdoors, so as to not spread the virus. Business meetings were conducted virtually via platforms such as Zoom and Google Meet. Email became the predominant manner of communicating amongst colleagues, customers to companies and companies to customers. All networking opportunities were moved to an online format and the majority of businesses had to learn how to maneuver completely in this virtual world.

Due to the restrictions that the pandemic created, shortages happened and it became difficult for businesses and nonprofits to operate in the manner they were previously accustomed to. New methods for servicing clients and customers were needed for financial sustainability. Online ordering of food, services, clothes and supplies became commonplace. However, despite maneuvering to an online/virtual format, many businesses, college/universities, hospitals and nonprofits suffered huge financial losses.

Now in 2021, vaccines are available and have been administered to many members of the public. Businesses, universities/colleges, retail stores and nonprofit organizations are able to go back to business as usual before the pandemic. A lot of businesses, college/universities, hospitals and nonprofits are having to rebuild and recoup financial losses that occurred in 2020, as a result of the pandemic. In addition, there are new and possibly complicated nuances involved with rebuilding. However, an incredible solution to that dilemma, is available and has the potential to bring financial gains back to pre-COVID levels. This strategy allows for employees, students, customers, donors and all stakeholders involved in creating a successful company and organization, to participate in the manner in which they feel safe and protected. This strategy is livestreaming.

Livestreaming empowers. All businesses, including hospitals, college/universities, event planners and nonprofits can use livestreaming to their advantage. There are a multitude of ways to use livestreaming that may not been brought to mind in the past. For example, hospitals can present different topics to a large audience weekly, such as breast cancer and diabetes awareness, ankle and foot injuries, nutrition, exercise, heart disease and prostate cancer. It can also be used to provide professional development to staff.

Colleges and universities have a myriad of possibilities available to them via livestreaming, such as, commencement ceremonies, lectures, fundraising events, individual department presentations, incoming freshman orientation and sporting events. Nonprofit organizations can benefit from the ability livestreaming offers to engage a wider and larger audience than previously was available. A larger and wider audience provides an opportunity for obtaining more donations.

Car dealerships can use livestreaming to present the new/used cars that have arrived and are on the lot. It can also be used to pick winner(s) from contests sponsored by the dealership.

Corporations and organizations that produce conferences, trainings and professional development seminars at hotels and conference halls, can save money by not having to rent out a whole hotel or conference center. Other expenditures that can be avoided are travel expenses incurred by bringing staff and team to the conference/seminar, food and drinks for coffee/cookies and lunch, along with paying for a group of rooms for staff so that you can have them onsite at all times. Livestreaming saves money

Livestreaming opens up the opportunity to provide a hybrid approach. Hybrid is a live component and some sort of virtual platform tied to it. Everything is happening together and not two separate entities. The event is happening live on stage, but also virtually at the same time. People can purchase a ticket to attend the event virtually, from the comfort of their own office or home, and see what everyone else is seeing while it is happening live. Ticket sales provide revenue. A hybrid approach becomes an extension of what is happening live. It is an opportunity for the live audience to engage with the virtual audience. During coffee and cookie breaks, the virtual audience will have the ability to ask questions, make comments and request a contact call or email.

With livestreaming, a company can go from having a live 300-person room capacity to having over 1,500 plus people viewing the same event. Those companies can obtain a 20+% increase in obtaining new potential customers to their event. Livestreaming can be recorded to play at a later date and/or used on each business’s social media platforms. In addition, once recorded, another language like Spanish or American Sign Language can be added to the recording, making the content as accessible as possible.


Linzy Production Company is a full-service video and film production company that offers an extraordinary livestreaming experience, as one of the many services it provides its clients. Livestreaming is an incredible service for growing your own business and Linzy Production Company can help you organize, set up and produce your livestreamed event. Contact Michelle Linzy at Linzy Production Company for more information about livestreaming or to set up your livestreaming event.

We can be reached at 678.651.7210, michelle@linzyproductioncompany.com, linzyproductioncompany.com or via Facebook, Instagram and Twitter.