Spending Those End of Year Marketing Dollars

By Kris Simmons
The end of the year is approaching, and you have unspent dollars in your marketing budget. What should you do with those funds before they get rolled over and eaten up by the new budget year? Creating video content for multiple uses is one way to get some bang for your marketing buck.

Customer Testimonials

What sells your product and services better than customer testimonials? Nothing…that’s the answer. So why not stock up on customer testimonial videos? A cost effective method is to schedule a shoot day or two in one location, and bring in dozens of customers to sing your praises. You could have so much testimonial content from a one or two-day shoot that you won’t even know what to do with it all. We call that a good problem.

Brand Video/Corporate Sizzle Reel

Does your company have enough sizzle? Do you have a high-level, eye-catching piece that can attract potential customers in two minutes or less? If not, you should consider a brand video, sometimes referred to as a corporate sizzle reel. The great thing about sizzle reels is that they can be used in many different applications such as website home pages, trade shows, email signatures, sales meetings and the list goes on. You can check out 6 STRONG MEDIA’s sizzle reel, and we’ll show you how it’s done.

Product Videos

Need help selling and marketing a specific product line? If you answered yes, then product videos are the answer. Product videos can succinctly share your key messages in a captivating way. Studies show that most customers would rather watch a video about a product than read about it. Help your consumers help you. Check out product demo video samples to get an idea of the variety of ways to produce these videos.

B-ROLL (Visuals)

You can never have enough B-ROLL. Take some time to determine what video footage would be awesome to have on hand for future video projects. B-ROLL comes in super handy for quick social media and blog posts, as well as for longer projects such as brand videos, client testimonials, product videos, etc. End of year is a great time to inventory your video content library and figure out how you can quickly stock up your video footage assets.


 

ABOUT

Kris Simmons is the Executive Producer and CEO for 6 STRONG MEDIA, an award-winning video production and motion graphic design agency based in Chattanooga, Tennessee with clients located throughout the U.S. and Canada. 6 STRONG MEDIA offers turn-key video solutions and production support services for corporate marketing, sales, training, education, meetings and events. Learn more at 6strongmedia.com.